Your new LinkedIn banner, headline and Featured

Five options, each a different layout. Pick one number and use that option's banner, headline and Featured tile together. Every option sends people to your free planning guide, The Plan That Reaches The Work, with the keyword “PLAN”. Each banner is shown at real phone size too, so you can see it reads.

How to put it live

  1. Pick one option below.
  2. Upload the banner. It's already 1584 × 396.
  3. Paste the headline into Edit intro.
  4. Featured → Add a link → wayaframes.com/planning-guide, then upload the tile as its image.
  5. Reply to every “PLAN” with the guide link, then the DM below.

Five options

Option 1You at the Cheetah wall, who you help, and your two biggest numbers. The one we'd pick.
Na'ama Moran

I help Series A–C founders scale without breaking | Scaled Cheetah to $150M in revenue and 350+ people | Raised $130M+ | Co-Founder, Waya | DM "PLAN" for my planning guide

171/220 characters
Featured
On a phone

This is the real size on a phone. Every word is readable.

Option 2A question every scale-up founder has a yes or no to, next to the Cheetah values wall.
Na'ama Moran

I help scale-up founders make the plan last past week four | Scaled Cheetah to $150M | Raised $130M+ | Co-Founder, Waya | DM "PLAN" for my free planning guide

158/220 characters
Featured
On a phone

This is the real size on a phone. Every word is readable.

Option 3Your guide as the hero, on the mountains from your current banner.
Na'ama Moran

Turn quarterly goals into Monday's task list in 90 minutes | The system that scaled Cheetah to $150M | Raised $130M+ | Co-Founder, Waya | DM "PLAN"

147/220 characters
Featured
On a phone

This is the real size on a phone. Every word is readable.

Option 4Your biggest number, on the orange from your post graphics, with the COVID rebuild.
Na'ama Moran

Scaled Cheetah to $150M and rebuilt it after COVID took 80% | Now I help Series A–C founders scale without breaking | Raised $130M+ | Co-Founder, Waya | DM "PLAN"

162/220 characters
Featured
On a phone

This is the real size on a phone. Every word is readable.

Option 5Ratio's real result, in their own words, next to you.
Na'ama Moran

We helped Ratio grow 300% and double its team in a year | Scaled Cheetah to $150M | Raised $130M+ | Co-Founder, Waya | DM "PLAN" for our planning guide

151/220 characters
Featured
On a phone

This is the real size on a phone. Every word is readable.

The one-shot DM

Send it to anyone who likes or comments on your posts, or who's just connected. Swap the highlighted bits for each person.

Hey [FIRST NAME], I'm about to head out the door with my daughter, so I wanted to send this quickly before I forget.

I saw you [liked / commented on] my post about [TOPIC] (or: thanks for connecting!), so I wanted to properly say hi.

I'm Na'ama. I co-founded Waya with Vince, my co-founder from Cheetah, where we scaled to $150M in revenue and 350+ people. Now we help Series A-C founders scale without everything running through them.

I looked at your profile and your site, and you reminded me of Ashish, the CEO of Ratio.

When we met, they'd hit profitability but it was all duct-taped together, and he was waking up at night clenching his teeth. Since then they've grown 300% and doubled the team.

It works because we don't hand over a deck and leave. We build the weekly rhythm with your team, so every number has one owner and the plan still runs in week four.

It took us 10+ years, a pandemic that wiped out 80% of our revenue, and a lot of expensive mistakes to get this right.

Right now we're offering a free 30-minute intro call, then a 1-hour Operations Audit where we find the one constraint holding you back.

As you can imagine, the two-day offsite isn't a big fan of us haha.

Anyway, I really gotta go. Would [TIME 1] or [TIME 2] tomorrow work to walk you through it?

If not, no biggie. Happy to just send you our free planning guide, The Plan That Reaches The Work, instead.

Nice to meet you!

Cheers,
Na'ama

Before it goes live

  • Test the guide email: sign up on the guide page yourself and check the guide actually arrives. The form ends on a generic thank-you with no link to the guide.
  • Make the phone field optional on the guide form. Right now it's required, which usually costs sign-ups on a free guide.
  • “3 Exits”: it's in your current headline, but one of your posts says Cheetah didn't return the exit you'd hoped for. These options lead with $150M and $130M+ instead. If you want it back, “exits to Groupon, Xenon and Pepper” is the version your About already backs up.
  • Your 10 Sep post image: the blur over the sender's name on the WhatsApp screenshot is see-through, so the name can be read. We cropped it out of option 5. You may want to swap the image on the post.
  • Ratio: option 5 and the DM name Ratio and Ashish, as your site already does. Check he's happy to be on your banner.