Five options, each a different layout. Pick one number and use that option's banner, headline and Featured tile together. Every option sends people to your free planning guide, The Plan That Reaches The Work, with the keyword “PLAN”. Each banner is shown at real phone size too, so you can see it reads.
I help Series A–C founders scale without breaking | Scaled Cheetah to $150M in revenue and 350+ people | Raised $130M+ | Co-Founder, Waya | DM "PLAN" for my planning guide
This is the real size on a phone. Every word is readable.
I help scale-up founders make the plan last past week four | Scaled Cheetah to $150M | Raised $130M+ | Co-Founder, Waya | DM "PLAN" for my free planning guide
This is the real size on a phone. Every word is readable.
Turn quarterly goals into Monday's task list in 90 minutes | The system that scaled Cheetah to $150M | Raised $130M+ | Co-Founder, Waya | DM "PLAN"
This is the real size on a phone. Every word is readable.
Scaled Cheetah to $150M and rebuilt it after COVID took 80% | Now I help Series A–C founders scale without breaking | Raised $130M+ | Co-Founder, Waya | DM "PLAN"
This is the real size on a phone. Every word is readable.
We helped Ratio grow 300% and double its team in a year | Scaled Cheetah to $150M | Raised $130M+ | Co-Founder, Waya | DM "PLAN" for our planning guide
This is the real size on a phone. Every word is readable.
Send it to anyone who likes or comments on your posts, or who's just connected. Swap the highlighted bits for each person.
Hey [FIRST NAME], I'm about to head out the door with my daughter, so I wanted to send this quickly before I forget.
I saw you [liked / commented on] my post about [TOPIC] (or: thanks for connecting!), so I wanted to properly say hi.
I'm Na'ama. I co-founded Waya with Vince, my co-founder from Cheetah, where we scaled to $150M in revenue and 350+ people. Now we help Series A-C founders scale without everything running through them.
I looked at your profile and your site, and you reminded me of Ashish, the CEO of Ratio.
When we met, they'd hit profitability but it was all duct-taped together, and he was waking up at night clenching his teeth. Since then they've grown 300% and doubled the team.
It works because we don't hand over a deck and leave. We build the weekly rhythm with your team, so every number has one owner and the plan still runs in week four.
It took us 10+ years, a pandemic that wiped out 80% of our revenue, and a lot of expensive mistakes to get this right.
Right now we're offering a free 30-minute intro call, then a 1-hour Operations Audit where we find the one constraint holding you back.
As you can imagine, the two-day offsite isn't a big fan of us haha.
Anyway, I really gotta go. Would [TIME 1] or [TIME 2] tomorrow work to walk you through it?
If not, no biggie. Happy to just send you our free planning guide, The Plan That Reaches The Work, instead.
Nice to meet you!
Cheers,
Na'ama
Leave with next quarter planned, one owner per number, and a weekly rhythm that keeps it alive after the offsite glow wears off.
Format: Live on Zoom, 90 minutes, up to 15 founders and COOs. A working session, not a talk: bring your goals, leave with the plan.
What it covers:
Why this workshop: Ratio is your client's real result (Ashish's testimonial on your site and your 10 Sep post). Cheetah at $50M, $150M and the COVID rebuild are your own story from your About and posts. It's your planning guide done live, and the natural step before the Operations Audit.
If you've chatted with them before, open with: "Hey {First name}, I remember we were chatting about [X] at [WHERE]."
[SQUARE BRACKETS] = you fill it in. {Curly brackets} = fills automatically. The first two messages only ask if they'd like to come. Only the last one has the link.
Send to: founders who've hit profitability or break-even, where every decision still goes through them.
Hey {First name}, I know this is a bit random.
I'm hosting a small live workshop on Zoom for Series A–C founders on {Day + date}, walking through exactly how Ratio grew 300% and doubled its team after hitting profitability with everything duct-taped together.
Would you like to come?
Send to: founders and COOs who just raised, or whose headcount is climbing fast.
Hey {First name}, I know this is a bit random.
I'm hosting a small live workshop on Zoom for Series A–C founders on {Day + date}, walking through what broke when we hit $50M ARR at Cheetah with 80 people and zero documented processes, and the system that got us to $150M.
Would you like to come?
Send to: founders posting about runway, a tough quarter, a restructure or a pivot.
Hey {First name}, I know this is a bit random.
I'm hosting a small live workshop on Zoom for Series A–C founders on {Day + date}, walking through how we rebuilt Cheetah after COVID wiped out 80% of our revenue overnight, and why I'd cut once instead of three times.
Would you like to come?
An example of 1B with every slot filled: Jordan is COO at a logistics scale-up that closed its Series B, and posted last week about hiring 40 people this year.
Hey Jordan, I saw your post last week about hiring 40 people this year after the Series B.
I'm hosting a small live workshop on Zoom for Series A–C founders and COOs on Wednesday, October 21, walking through what broke when we hit $50M ARR at Cheetah with 80 people and zero documented processes, and the system that got us to $150M.
Would you like to come?
Pick the problem closest to theirs: "an offsite plan that was dead by week four", "every decision still running through the CEO", "doubling headcount with nothing written down", or "a board pushing for layoffs".
Hey {First name}, I was chatting to a Series [B] founder who's stuck on [PROBLEM], and it reminded me to reach back out.
Keen to come?
[ONE THING] matches the variant: 1A "the weekly rhythm that gets the founder out of every decision"; 1B "giving every number one owner before you hire the next 40 people"; 1C "making one decisive reset instead of three rounds".
Hey {First name}, I swear this is my last message haha.
It'll be a room of [SEATS] founders and COOs on {Day + date}, and we'll go deep on [ONE THING].
If you'd like a seat, you can book here: [LINK]
Once I see you've booked, I'll give you a quick call so I can hear what you'd most like to get out of it and run you through who else is coming.
And if you're slammed, just let me know and I'll reach out for the next one.
Awesome, we'd love to have you there! Here's the link: [LINK]
Do you have 5 minutes at [TIME] or [TIME] today? I'd love to run you through who else is coming and how the session works.
Swap in the 1A, 1B or 1C case-study line.
Subject: Your invite: Series A–C founders workshop, {date}
Hi {First name},
I know this is a bit random.
I'm hosting a small live workshop on Zoom for Series A–C founders on {Day + date}, walking through exactly how Ratio grew 300% and doubled its team after hitting profitability with everything duct-taped together.
Would you like to come?
Na'ama
Subject: Re: Your invite
Hi {First name},
I was chatting to a Series [B] founder who's stuck on [PROBLEM], and it reminded me to reach back out.
Keen to come?
Na'ama
Subject: Last one from me
Hi {First name},
I swear this is my last email about it.
It'll be a room of [SEATS] founders and COOs on {Day + date}, and we'll go deep on [ONE THING].
If you'd like a seat, you can book here: [LINK]
Once I see you've booked, I'll give you a quick call so I can hear what you'd most like to get out of it and run you through who else is coming.
And if you're slammed, just let me know and I'll reach out for the next one.
Na'ama